Marketing

Getting More From Your Google Maps Profile

Monday, January 11th, 2010

Getting More From Your Google Maps Profile

This content from: Duct Tape Marketing

Getting More From Your Google Maps ProfileThis content from: Duct Tape Marketing
Mobile and desktop surfers alike are turning to Google Maps to find local and sometimes nearby businesses. Optimizing your web pages for local search has become an extremely important part of the local marketing mix.
Claiming and building strong profiles in the local search directories [...]

How To Build A Marketing Plan For Small Business

Thursday, January 7th, 2010

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask [...]

Small Business Online Marketing Advice For 2010

Sunday, January 3rd, 2010

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree [...]

Google Chrome Video Brings A Smile – Can Inspire

Thursday, December 10th, 2009

This is an example of using video to promote a product.  Regardless of how you feel about Google the company, or Chrome the product, this ad stands out.  Isn’t that what marketers want, to stand out?  Ask yourself what you find unique about this video.  I found myself considering, what they are promoting, who they [...]

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