Local Business Opportunities » Marketing

Navigating Your Small Business Through Recession

John Sternal — Fri, 12 Feb 2010 22:18:08 +0000

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these. The most important thing to remember is to not panic. You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]

3 Marketing Tools For Small Business

John Sternal — Thu, 04 Feb 2010 18:23:48 +0000

What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the [...]

Small Business Tips For Online Advertising

admin — Thu, 21 Jan 2010 21:02:41 +0000

Four simple tips for online advertising 1. Market to your current customers 2. Know where your marketing dollars are going 3. Advertise for the services you WANT to provide 4. Have the Right Website

How The Internet Can Help Entrepreneurs Grow

admin — Sat, 16 Jan 2010 14:28:32 +0000

Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few [...]

Top 100 Influential Online Marketers of 2009

admin — Fri, 15 Jan 2010 22:22:22 +0000

In October of 2009, Invesp Consulting started researching and selecting 100 of the most influential marketers online — those trailblazers that have their finger on the pulse of the online world and lead the way for others, with torches in hand. Attempting to rank online marketers can be viewed as a bit of a thankless effort. Let’s face it, you can’t include everyone. I, myself, can think of a few people who I feel should have been included and weren’t. But Invesp worked to formulate their criteria and eventually, they whittled it down to four main requirements and then selected the top 100 accordingly.

Groupon Train is Worth a Small Business Ride

admin — Thu, 14 Jan 2010 14:31:55 +0000

Groupon is a fascinating study in the fusion of online and offline marketing tactics to drive local business. Couponing sites have come and gone over the years, but Groupon’s connection to social media is turning it into a bit of a movement.

More Trouble In Google’s Local Biz Center

admin — Wed, 13 Jan 2010 14:00:48 +0000

Another week brings some more troubling news for small business owners and the state of their Google Local Business listings. There are two somewhat concerning stories that have sprung up as of late that you should be aware of. If only so you can make sure you haven’t been affected.

Here’s a look at both.

Google Sends Potential Competitors Your Analytics

Late last week many small business owners and those that work with them began receiving emails about their local business results forRead More

From Small Business Trends

More Trouble In Google’s Local Biz Center

Getting More From Your Google Maps Profile

admin — Mon, 11 Jan 2010 22:11:27 +0000

Getting More From Your Google Maps ProfileThis content from: Duct Tape Marketing Mobile and desktop surfers alike are turning to Google Maps to find local and sometimes nearby businesses. Optimizing your web pages for local search has become an extremely important part of the local marketing mix. Claiming and building strong profiles in the local search directories [...]

How To Build A Marketing Plan For Small Business

admin — Thu, 07 Jan 2010 22:52:21 +0000

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask [...]

Small Business Online Marketing Advice For 2010

admin — Sun, 03 Jan 2010 22:42:14 +0000

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree [...]