As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these. The most important thing to remember is to not panic. You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]
Marketing
Navigating Your Small Business Through Recession
Friday, February 12th, 20103 Marketing Tools For Small Business
Thursday, February 4th, 2010What are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the [...]
Small Business Tips For Online Advertising
Thursday, January 21st, 2010Four simple tips for online advertising
1. Market to your current customers
2. Know where your marketing dollars are going
3. Advertise for the services you WANT to provide
4. Have the Right Website
How The Internet Can Help Entrepreneurs Grow
Saturday, January 16th, 2010Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few [...]
Top 100 Influential Online Marketers of 2009
Friday, January 15th, 2010In October of 2009, Invesp Consulting started researching and selecting 100 of the most influential marketers online — those trailblazers that have their finger on the pulse of the online world and lead the way for others, with torches in hand.
Attempting to rank online marketers can be viewed as a bit of a thankless effort. Let’s face it, you can’t include everyone. I, myself, can think of a few people who I feel should have been included and weren’t. But Invesp worked to formulate their criteria and eventually, they whittled it down to four main requirements and then selected the top 100 accordingly.
Groupon Train is Worth a Small Business Ride
Thursday, January 14th, 2010Groupon is a fascinating study in the fusion of online and offline marketing tactics to drive local business. Couponing sites have come and gone over the years, but Groupon’s connection to social media is turning it into a bit of a movement.
More Trouble In Google’s Local Biz Center
Wednesday, January 13th, 2010
Another week brings some more troubling news for small business owners and the state of their Google Local Business listings. There are two somewhat concerning stories that have sprung up as of late that you should be aware of. If only so you can make sure you haven’t been affected.
Here’s a look at both.
Google Sends Potential Competitors Your Analytics
Late last week many small business owners and those that work with them began receiving emails about their local business results forRead More
From Small Business Trends
More Trouble In Google’s Local Biz Center